The Traditional Process
The journey from field to jar follows ancient methods designed to preserve the pepper’s natural integrity:
Sun-Drying: Whole chilies are spread across courtyards or rooftops to dry naturally under the sun. This slow dehydration process concentrates the natural sugars and oils without the scorched taste of industrial kilns.
Hand-Stemming: Each chili is inspected and de-stemmed by hand to ensure only the fruit is ground, preventing the bitter, “woody” aftertaste found in machine-processed powders.
Slow-Grinding: Indus Pure chili powder is ground using low temperature grinding process through iron pounding machines which help retain natural properties.
✨ Sensory Characteristics
Color: A deep, rich, and slightly variegated red. Because there are no artificial dyes (like Sudan Red), the color remains authentic to the specific harvest.
Texture: Slightly coarse and “oily” to the touch. The absence of anti-caking agents means the powder retains its natural moisture and healthy fats.
Aroma: Potent and multi-layered. You’ll notice a bright, fruity top note followed by a deep, smoky undertone that is only present in chemical-free spices.
🌿 Guaranteed Purity
This powder is a “clean-label” ingredient in its truest form:
No Preservatives: Relies entirely on the natural antimicrobial properties of capsaicin.
No Fillers: Free from starch, sawdust, or flour often used to bulk up commercial weights.
No Added Flavors: The taste is 100% derived from the soil, sun, and the pepper variety itself.
Note: Because this product lacks chemical stabilizers, it is best stored in a cool, dark place or a glass airtight container to maintain its vibrant color and potency over time.
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